![]() ![]() ![]() “ we can develop better tools and technology to allow to be more efficient and thereby creating more, better solutions for them and for artists.” Explaining the company’s shift toward podcasts, he stated the medium has resonated well. ![]() Even on Spotify itself, it’s far greater than that.“īelieving the company will eventually emerge as the “R&D arm” of the music industry, Ek added, “ I don’t know what the number is now but it’s far greater. That pegs the number substantially north of 30,000 for Spotify alone, according to Ek’s estimations. “And because of that, you do listen to a lot more music than you did before and you listen to a bigger diversity of artists than you did before which in turn then grows the music industry.”ĭespite not knowing the number of artists that Spotify ‘supports,’ Ek confidently stated that the figure is ‘far greater’ than in the CD era. This, he continued, leads to more opportunities for artists. “So in the world with streaming, what’s really interesting is the alternative cost for you to listen to something new is virtually zero. Thus, since paid streaming only charges a monthly fee, users can listen and discover all the music they’d like. “ Because the costs were fairly high for a person buying the music, you ended up going with what you knew and wouldn’t take that much risk on unknown artists.” “ So the question is: Can we develop tools that enable artists to promote their music more efficiently just by themselves on the platform?” When asked whether streaming now offers a “sustainable future” for artists, Ek implied all that artists now have a legitimate future on streaming.Įxplaining that Spotify has created a “more fair and equal music industry” than ever before, Ek stated, “ Today the primary tool that an artist has to get heard on Spotify besides putting the music on there is getting known by one of our editors. In a new podcast interview, Spotify’s CEO made several remarkable comments.Īcknowledging the company’s gatekeeper role, Ek shared a different goal for artists. ![]() Yes, artists can live on just $0.00437 per stream. ![]()
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