Microsoft, for example, has numerous Slack-like products including Yammer, SharePoint, Skype for Business and now Teams. One advantage Slack does have is focus, Mr. Think of Apple’s beating IBM in personal computing, Google’s beating Microsoft in search and Facebook’s crushing Google in social networks. But Stewart Butterfield, the chief executive, said small tech companies with new ideas had long defeated larger rivals that tried to copy them. There is no illusion within Slack that success is certain. And while its offerings have not been viral hits, they have offered boring but important features that big companies demand, like strong data security and regulatory compliance controls. Microsoft, for instance, already offers ways for employees to collaborate. Atlassian, a smaller company, has signed big customers, too.Īs a result, Slack, which built up momentum as a lovable underdog, must fend off some of technology’s largest and fiercest competitors if it wants to be more than a niche tool for small businesses and teams. At the same time, Facebook made its work collaboration tool, Workplace, widely available free. Last fall, Microsoft announced a direct Slack rival called Teams, to be given free to all 85 million users of its Office 365.
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